SEVEN and Qiddiya Investment Co. Collaborate to Innovate and Enhance the Saudi Entertainment Industry
The Kingdom’s sovereign wealth fund affiliate, Qiddiya Investment Co. (QIC), is going to acquire convenience company Saudi Entertainment Ventures. According to the sources, the company, also known as SEVEN, is a subsidiary of the Public Investment Fund. Its integration into QIC will boost the organization’s goals of promoting the entertainment concept, developing local talent and capabilities and raising living standards throughout the Kingdom. With investments exceeding SR50 billion, SEVEN seeks to transform leisure throughout the country by improving tourist experiences via the construction and management of 21 entertainment attractions spread across 14 cities in the Kingdom. The managing director of QIC and chairman of SEVEN, Abdullah Al-Dawood, highlighted the importance of the entertainment company’s integration with QIC. He emphasized that by implementing the strategy, we will be able to encourage a culture of joy and fun among all members of society, including citizens, resident...